VARUN ARORA
Senior Creative Director
#ParksNotParking
Problem
The world is getting smaller and smaller due to the fast paced urbanisation. Especially with the increasing number of cars and the parking space they consume, we and our children are losing more ground to play.
Recognition
The biggest activation for the cricket World Cup 2019. The activation happened across 3 cities in India and it traveled all across the world in terms of recognition. There were more than 1000 participants and server breaking social media interactions.
Solution
Instapizza - Crustflix
Problem
Due to the Covid -19 pandemic which hit the country in March and with that it hit the restaurant and cloud kitchen business. People had a fear of ordering food, as they felt that they might contract the virus. The best thing for Instapizza was to show what's happening in their kitchen before the order reaches the customer's home.
Recognition
The activation was picked up by people in a heartbeat, they developed a sense of trust in the brand, it was covered by reputed journals and food enthusiast. Applauding the fact that the food chain was the first ones to build transparency and trust, keeping safety as their priority.
Solution
Introducing Instapizza’s #CrustFlix, where you can livestream what’s cooking in our kitchen all day, every day. They say seeing is believing and if you believe it you trust it.
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On #CrustFlix, you can see every single step we are taking to make sure our teams, our kitchens, and your food are all 100% safe.
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Tune in to #CrustFlix and you will see:
1. Hourly Temperature Checks for all staff and delivery executives
2. 20/20 Handwash + Sanitise Routines (Wash + Sanitise for 20 seconds every 20 minutes)
3. Fully kitted out kitchen-wear
4. Complete kitchen sanitisation every 2 hours
5. Ovens at 265* C – Super hot ovens to kill off bacteria and viruses
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We take our safety and hygiene very seriously, and want to make sure that you can see exactly what we do to keep you safe while baking those crusts.
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Check out Crustflix on instapizza.in/crustflix
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#CrustFlix #InCrustweTrust
Manforce Music Launch
The brief here was that Manforce is launching a premium range of condoms. The insight was that when people make love, they love to hear music. What's better than to launch condoms with a special song.
The great thing was that this song was written, produced and created inhouse by a few of us. The sad thing is that the client didn't buy it but they came back for it, but monies didn't add up. Hope you enjoy it :)